Local Business SEO

Do you want local clients to find you online?

Local business SEO is about just that - how to optimize or customize your website to rank better for a local audience. But if the target audience for your business is actually located in the town or city where you have an office or shop, you’ll need to optimize your website for that specific address, so people know where you’re located. 

A well optimized website,  strong community links and a complete and optimized Google My Business (GMB) and other local listings are some of the strategies crucial to coming up first in local searches. 


Ranking high on local search results means everything for customers who are trying to find you online. Claiming and optimizing your Google listing, encouraging reviews, and optimizing for voice search are some simple, effective ways to rank higher on search engines.

How do search engines work in local searches?

When it comes to local search, Google  and other search engines use the following criteria for ranking: prominence, distance, and relevance - in that order!

 

  • Prominence is about how well-known your business is, the number of reviews it has, the inbound links to your website, and the amount of local and industry-specific directory listings.

 

 

  • Distance is how close the searcher is to your physical location. 

 

 

  • Relevance is important as well. Search engines will show the most relevant results for their queries.

 

Let us help you navigate the complex world of search engines, so you can concentrate on what you do best - your business!

Share by: