Google business profile optimization

What is a Google Business Profile and why does an accurate one matter to your local business? 

A Google Business Profile is a free listing that enables you to add important details about your company for local searchers in your area.

In addition to a direct link to your website and a company description, you can also include descriptive images, videos, phone numbers, delivery zones, business hours, and connections to reservation services & more - essentially, these are all the details that inform your potential customers to really set apart your business and explain why someone should click your profile.

When setting up and completing your listing, it’s important to include as much information about your business and services as possible. These details help both the google search engine and future consumers understand your offerings and the quality of service you’ll provide.

An unclaimed, unoptimized profile is untapped potential for your local business.

So, why is optimizing your Google Business Profile so important?

Optimizing your Google Business Profile is a great way to ensure your business listing doesn't drown in a sea of search engine results -in fact your listing is crucial for your business to show up in local search and attract customers in your area, looking for your services

While Google gathers information about businesses from various places, it first looks to Google My Business page to create search results, so it's a high priority for every business to claim, verify and optimize their page.