What is AI-Generated Overviews? And How do I Optimize for Them?

Understanding SEO & Search Engine Results Pages (SERPs)

SEO (Search Engine Optimization) is the practice businesses use to improve their website’s ranking on Google. It involves incorporating relevant search terms, ensuring the site is fast and mobile-friendly, securing links from credible sources, and producing valuable content. Effective SEO increases visibility and attracts more potential customers.

SERPs (Search Engine Results Pages) are the pages displayed by Google after a search, featuring a list of websites, advertisements, and additional elements such as images or snippets.

When searching for: "top quality roofing contractors in massachusetts" the Google search results shows the following:

AI-Generated Overviews, such as those implemented by Google, are summaries displayed at the top of search results. For instance, a query like “best pizza restaurants in New York” might list notable establishments. These overviews provide information rather than explicit recommendations, drawing from a business’s online presence. While this can enhance visibility, it may also reduce visits to individual websites, a concern for some business owners.

When searching for: "top quality roofing contractors in massachusetts" the AI Overview shows the following:

How Businesses Can Optimize for AI Overviews

For a service-based business, the focus should be on improving visibility in AI-powered search results with the following strategies:

• Develop FAQ Pages addressing common industry-related questions.
• Create detailed, informative blog posts such as:
• “How to Choose the Best Service Provider for Your Needs”
• “Signs You Need Professional Assistance”
• “Cost Estimates for Common Services in [City]”
• Use structured headings (H1, H2, H3) with natural questions AI might pull for responses.
  

2. Implement Structured Data (Schema Markup)

3. Build Topical Authority & Expertise

How does a business establish itself as an authority?

• Claim and optimize your Google Business Profile with:
• Up-to-date business information
• High-quality images showcasing work or products
• Regular posts & customer Q&A
• Target geo-specific keywords like “best service provider in [city]” or “trusted [industry] experts near me.”
• Gather more positive reviews on Google and Yelp to influence AI-generated search responses.

• Write concise yet informative summaries at the beginning of each blog post.
• Use bullet points and short paragraphs to make content AI-friendly.
• Incorporate data, statistics, and expert insights to enhance credibility.

• Add high-quality images with descriptive alt text to improve visibility in image-based AI results.
• Create explainer videos about services and embed them on relevant pages.
• Offer interactive tools, such as price estimators or self-assessment quizzes, to improve engagement.