DIY Keyword Research

Are you a local business owner who has been wondering how to improve traffic to your website without breaking the bank? You know you need to get found online, but hiring someone to do your SEO might be out of budget. It can be confusing and daunting to even know where to start if you’re a solopreneur or have a small team.

Even though it can take years of work to become an expert at SEO, don’t let that discourage you - you don’t need to hire a consultant to start your own SEO strategy, either! Every business owner can learn the basics and be empowered to do keyword research for their own business and industry. 



We’ll walk you through the foundations of DIY Keyword research so you can feel confident doing this for your own business and start to see real results in your search engine rankings!

Search engine optimization or SEO is a set of practices designed to make sure your website appears in search engine results. influences its position in organic search results. Organic search results are unpaid links on search engine pages and every business should have an online marketing strategy that uses business or industry specific keywords 



Keyword research is the most common way of finding the catchphrases your target market utilizes when doing any web search. When it comes to getting your business found online, this process is very significant as it is the initial phase in planning the search engine optimization that your website needs.

In our modern world, most people regardless of age use Google to look for information about anything. That’s why as a business owner, improving your online presence is a very effective and compelling strategy to draw in more organic traffic to your website. Choosing the right audience to target and the way they use search terms is a must when it comes to SEO and it can be done through keyword research tools!

For beginners, keyword research means finding the right keywords to incorporate in strategic places throughout the website for your business. For example, you have a cake business. When people search for the term “cake”, there will be so many cake stores/ makers that will show up. If you haven’t added keywords to your website, yours might not be one of those names that will show on the first page.

But when you choose and use the right keyword for your business, it gives you a higher chance to be on the first page of search results. It is like using a specific phrase that describes your services or your products with the location your business caters to. “Pool maintenance gold coast” or “pool cleaning experts gold coast” – getting specific with your services and locations means fewer competitors, fewer results to show and a higher chance of getting visibility for your website.

As a vital part of good SEO, you should work to establish a solid keyword research plan and implement the keyword ideas you discover. If you don’t know where to start, start here: make a list of important, relevant topics based on the services offered by your business. 

If you’ve never developed a keyword research strategy before - that’s okay! It’s not as scary as it sounds. We’ll walk you through the three primary aspects of keyword research below.

There are three important terms you’ll need to know when doing keyword research for your business: Volume, Relevance and Authority.

A large search quantity reveals numerous people are searching with this particular search query. You may rise to the top spot on the primary page for a special keyword, but if no one ever looks for it, it will not create visits to your site. MSV (monthly search volume), which measures how frequently a term is looked at monthly across all audiences, is used to compute quantity. 



A fundamental rule of thumb when selecting keywords is that searches over 20 times per month should be taken into account for SEO. 

Relevance

Authority

Websites that Google recognizes as trustworthy are given more importance. This means that you must use every effort to establish yourself as an authoritative source by enhancing your website with educational, helpful material and advertising it to get social signals and backlinks. If you do not have the distinction of being seen as an influence in the subject or if the search engine results pages for a keyword have numerous authoritative sites that you cannot contend with, then it is unlikely that your content will make it to a high-ranking position.

What is the difference between keywords and topics? Aren't they the same? There’s a slight, yet important difference. 



Topics consist of related and highly relevant keywords. For example, a topic could be on medical devices or recipes. While keywords are words or keyword phrases that web searchers or potential customers are using to get to your website. It is sometimes composed of 2-3 seed keywords, which are then called long-tail keywords.

The majority of terms which bring you website traffic and transactions will often be particular or long-tail keywords. The head (standard) phrases usually are brief, most of the time from 0 to 26 characters. These long-tail keywords consist of two, three or more words. For instance, "paint party" could be a head term. Those searches often acquire a great deal of organic traffic, but not necessarily traffic that will convert into actual website clicks as they are particularly competitive keywords and cover very broad topics. Long-tail keywords are lengthier and are a more explicit variation of the primary terminology with a stronger financial plan. For example, "online corporate painting party". You are more likely to bring in people to your website with these types of keywords and therefore are the terms we like to use most.

To find long-tail keywords, go through each keyword and discover beneficial keyword phrases that will be effortless to rank for, will produce direct traffic and aid us in increasing our main keyword through the ranks, and provide general authority and applicability to our website.

Page url

URL stands for Uniform Resource Locator. URL is simply the address of an individual resource over the internet.

A heading is a headline or title that breaks up the content on a page and categorizes the material into smaller parts so that it is simple both for visitors and search engines to explore and comprehend.

A title tag is an element for a website that indicates the name of a web page. They are the clickable links from Google's search results that direct to your web page.

Description tags are unseen tags that supply info about your page to search engines and website guests. They render it simpler for search engines to recognize what your content is related to, and thus are critical for SEO.

Content through the page/article, especially the first 200 words

Placing keywords throughout the content of your page, article, or blog post is very important for your SEO. By optimizing the words on your website, you can ensure that search engines like Google will include your website in their search results.



Focus especially on the first 200 words of your page as Google looks more heavily on the beginning content.

Alt text is the written content that substitutes an image on a webpage if it fails to display on a user's monitor. This content helps screen-reading software pinpoint pictures for visually impaired readers and allows search engines to investigate and rank your website.

Internal links help search engines understand the structure of your website. Search engines can better understand your (internal) links thanks to the link's content, which provides them with additional context. Google reads the link text when you connect to other material to determine the topic of the linked page. 

As well as providing context, the anchor text explains the purpose of a link and directs users to where it leads.

A website's FAQ (commonly asked questions) page is a location where you can answer your most frequently asked questions about your business.

How to Do Keyword Research Using Free Tools

There are many generators and research tools that are free and can help you level up your keyword research process! Below we've listed some of the best free keyword research tools:

The first free tool you can use to find keywords for your business is actually just yourself and Google!

Create a keyword list!

• Ask your clients about how they found you, and what did they search for? Take those words and phrases and copy them to your list.
  
  
• In the Google search box, start typing and Goog le will suggest keywords to you.
  
  
• If you are a local business, copy the Google Business Profile category.  See Painting Studio category below.
  

• Plug these keywords and others you can think of into Google.
  Copy all the keywords from the title and description of the first page from the top search results. See Zoom Virtual Paint Parties, Online Paint Party, Paint Kits below.
  

• Also copy the keywords from the "Related Searches" section.
  

Google Search Console

The Google Search Console platform is easy to set up, so getting started is very simple if you are new to website tracking. It is a really effective tool and it is a must-have for every website owner. It provides the list of keywords that are most relevant to your industry and to your location and lets you see the competition level for each search term. It also included the latest Google Trends.

The first step is to create an account on GSC and add your website to it.

You will be given a code to verify your ownership. This code needs to be added to your site html. Once done, you should be able to monitor your website traffic for a certain amount of time.

Let’s now skip to the good part.. There will be an option for you to see the keywords your page currently ranks for. By default, Search Console will show phrases that have received the most audience or clicks. Hence, your list of keywords should circle around the words that you will see on your Search Console.

IMforSMB Bulk Keyword Generator (Trades Only)

Traffic Overview

Keywords

Backlinks

Bruce Clay Free Research Tool: KSP Keyword Research

AnswerthePublic

Google Trends