2022 Social Media Image Size Cheat Sheet

1. Facebook

Facebook is still the world's most used and famous social media platform and is now being used by most businesses for marketing and promotions. It's a "social media" platform that has a large community of users so clients or business owners are encouraged to try not to be excessive with business or product-driven focus when it comes to their postings. Business users should always try to convey the human side of their images or posts and utilize the current guidelines for the ideal Facebook post.

Recommended Facebook image sizes for 2022:

Facebook has updated its profile picture guidelines, which now state that all users must upload a photo with a minimum width of 1080 pixels and height of 612 pixels. Facebook also recommends that you use square images rather than rectangular ones.

It’s important to note that if you want to optimize your business’s Facebook page and your social media presence, then it’s crucial to make sure you post content regularly and use the correct image sizes following the latest guidelines: 

• Facebook profile picture size: The profile picture you have chosen will appear on your timeline every time you post or comment on a post/other walls. This also applies when you are searched and will be the first thing another individual sees so it's important it represents yourself or your brand.
• 180 x 180

• Facebook cover photo size: The cover photo is set behind your profile picture. It is bigger, so it gives a little more leeway to be creative. Where a profile picture maybe a photo of yourself, the cover photo could potentially be your brand logo or something directly doing with your brand.
• 820 x 312 

• Facebook link image size: A shared image is one of the most common forms of sharing on Facebook. These images will appear on your timeline and will show up in most of your followers’ News Feeds. It’s unlikely that everyone will see your post. However, the more people who engage with your post, the more likely the rest of your followers will see that activity.
• 1200 x 630 

• Facebook event image size: Facebook Events capture the attention of other users because they alert the audience. Reminders are sent to those individuals, so make sure the Event Cover Photo fits the recommended pixels mentioned above.
• 1920 x 1005

• Facebook video size: You can also upload a clip or a whole video promoting your business on this platform.
• Video Size: 1280 x 720 
• Maximum Facebook Video Length: 240 minutes 

• Facebook Ads image/video Size: Your ads can now also be seen on Facebook. 
• Ad Image: 1200 x 628 
• Ad Video: 1080 x 1350 (ratio 4:5), at least 1080 x 1080, ratios from 16:9 to 9:16 are also supported 

• Facebook Story Ad Size: You can take, create and share photos, videos, and/or posts that will only be visible for 24 hours to your audience. 
• 1080 x 1920

• Facebook Reels: Is a new feature that is consisted of inspiring short videos consisting of music, audio, AR effects, text overlays, and more. You can post this on your facebook story or facebook profile. 
• 1080×1350 (ration 4:5) 
  

If you're looking to grow your brand awareness, then Instagram is definitely worth considering. With over 1 billion monthly active users, there are plenty of potential customers out there waiting to hear about what you sell, making Instagram is a great place to promote your products and services. 

You may want to consider creating a separate business account specifically for Instagram. That way, you can focus on building up your audience without having to worry about other platforms.

One way to get customers' attention is to make sure that your photos are clear and recognizable to search and be seen when it pops up on the explore page. It's important to remember that Instagram doesn't offer the same kind of flexibility as other social networks like Facebook.

It is very important that you keep your posts consistent across different platforms, so while you may be able to adjust the size of your Facebook posts, you won't be able to do the same with Instagram. For example, if you want to upload an image on Instagram, then it needs to be between 320px X 480px in size. If you don't follow these instructions, then your images won't appear properly on the app.

You can create stunning images custom for Instagram using various apps and websites, however you need to know the exact dimensions required before uploading them.

Below you'll find Instagram post dimensions for 2022:

• Instagram post: When those who follow you scroll past what you have posted, they will see your image. Something to note, Instagram has a higher resolution when a photo is taken in the application. So if you decide to upload the image on another device, the resolution will be much lower.
• 1080 x 1080 px (1:1 ratio)

• Instagram profile picture size: Make sure that your photo is clear and recognizable for users to search and be seen when it pops up on the explore page.
• 360 x 360 px

• Instagram story: Instagram stories are the most popular source of information and visuals. Both Videos and images can appear on them. The posts uploaded to your story will only last for 24 hours. 
• 1080 x 1920 px (9:16 ratio)

Here are other posting features for Instagram: 

• Instagram landscape photo: 1080 x 608 px (1.91:1 ratio)
• Instagram portrait: 1080 x 1350 px (4:5 ratio)
• Instagram ad (single image or carousel): 1080 x 1080 px
• IGTV cover photo: 420 x 654 (1:1.55 ratio)
• IGTV and Reel video: 1080 x 1920 px (9:16 aspect ratio)
  

Twitter is known for hashtags, pinned tweets and twitter users fitting their posts into a finite number of characters, but there are many ways you can leverage this platform to increase your visibility online.

The best place to start is using hashtags. It is an undeniable fact that hashtags help improve your reach, so having the most searched hashtags handy is a must. By adding them to your Tweet, you make it easier for people to search for related content. What makes hashtags even more effective is by using the right Twitter image size for their specific purposes.

The following table lists Twitter image sizes for 2022:

Google Business is another platform that helps businesses to manage their online presence across Google SERPs (search engine results page). The good thing about this platform is that it allows users to add multiple services such as YouTube, Gmail, Blogger, etc to their profiles.

Google has a set of guidelines when it comes to creating a Google Business account which includes:

• Your address should be accurate and up-to-date.
• Make sure your phone number is correct.
• Add a map with your location.
• Include your website URL.
• Provide information about your business hours.
• Be consistent with your name, logo, and other branding elements.

In addition to these guidelines that keep your business info up to date, it is also really important to post about your business on your GMB profile from time to time. And again, just like any other platform or tool, there is also a list of image size guidelines.

• Profile Photo: Your profile photo is used to identify your business when you reply to a review or post a photo. 
• Recommended: 250 x 250
• Minimum: 120 x 120.
• Aspect Ratio: 1:1

• Cover Photo: Your cover photo is your preferred photo to be displayed on your listing in google search and google maps.
• Recommended: 1080 x 608
• Minimum: 480 x 270



• Google Posts: With Google My Business posts you can publish your offers, events, products, and services directly to Google Search and maps.
• Recommended: 1200 x 900.
• Minimum: 400 x 300.
• Aspect Ratio: 4:3.
• SERP Display: 230 x 130.
• Desktop Display: 404 x 303

5. Linkedin

LinkedIn is another platform that is really helpful for businesses. This is the world’s premier business network, making it very ideal and useful for business owners. Although LinkedIn is traditionally about words and text posts, it is still very important to post images to deliver the brand you want to convey to your target audience or potential customers. LinkedIn Post can be just as dynamic and interactive f your target audience

LinkedIn Company Pages are similar to Facebook pages. They allow companies to create a page where they can share updates, news, events, and much more. Like the other social media platforms, it is necessary to post images that meet LinkedIn posting guidelines. 

Here is the list of the recommended LinkedIn image sizes for 2022:

• LinkedIn company logo size:  An Individual will come to your profile for some quick information, so having a prominent image that represents you and your brand is essential.
• 300 x 300

• LinkedIn cover image size: Choose a cover photo that will accent your profile and represent your business or brand. The image appears much larger than your profile photo and will really stand out on your profile.
• 1128 x 191

• LinkedIn Business Banner image: Since this image is located on your homepage, it’s likely the visitor is actively searching for your brand. Use this as an opportunity to grab their attention with a great image.
• 646 x 220

• LinkedIn image sizes for blog post link images: This size works for LinkedIn posts that share a photo or a link with an image. This could either be in a blog post or an article. If you’re only sharing a photo, you have a bit more room for the exact size if you prefer.
• 1200 x 627

Youtube is the top video platform for business marketing. It is home to billions of daily users worldwide and drives millions of profile visits, making it a great platform for small businesses looking to market with video content. It's important to have your own Youtube account for your business, display updated information and use images that suit the requirements of this platform.

Here's a list of the Youtube image sizes for 2022:

If you want to connect to a younger demographic and tap into a different social media network, Snapchat is the place to be.

The Snapchat app was designed to be casual and fun, making it the an ideal tool to show the authentic, not picture-perfect side of you or your business. This platform enables users and businesses to tell stories through photo and video using fun filters and enticing content that disappears after a day of being live. 

To effectively use this app in promoting your business, you’ll need to create an official Business account. 

Here are the Snapchat image sizes that you need to use for 2022:

Pinterest is another visual social platform that can be used for business. This app lets users can create and share pins, create lifestyle boards, and of course, shop. 

If you’re not using Pinterest to market and promote your products or services online, you’re definitely missing out. Many users have bought a product because they saw it on this site/app, and it is indeed a great opportunity to reach customers.

Just like Snapchat, it will be optimal to sign up for a business account. This version is free, but it gives you access to sales-minded features such as analytics so you can easily see how your uploads or posts are doing. 

Pinterest image sizes for Pins this 2022:

When marketing your business through social media, make sure you consider the entire social media landscape and what platforms your target audience or buyers are using.

Choose the platforms that not only fit your business needs but will also engage the audience you want to reach. It's smarter to pick a few from these social media networks and do them well rather than use all of them but get inconsistent in the long run. 

The right social media marketing can amplify your visibility, sales and take your business to the next level. Make sure you do your research, follow the correct dimensions for each platform as well as specific posting guidelines and most importantly: have fun while creating a marketing strategy and content for your business!