7 Free SEO Tools to Help with your Keyword Research

Keyword research is the most common way of finding the catchphrases your target market utilizes when doing any web search. When it comes to getting your business found online, this process is very significant as it is the initial phase in analyzing the audience for arranging and planning the search engine optimization that your website needs. Every business that has a site and carries on its marketing strategy online requires business-specific terms or keywords. 

Finding and concentrating on search terms that web searchers type into search engines while looking for items, products or services is generally what Keyword Search means and what Keyword Research tools are for.

Why is keyword research important?

Google Search Console

The Google Search Console platform is easy to set up, so getting started is very simple if you are new to website tracking. It is a really effective tool and it is a must-have for every website owner. It provides the list of keywords that are most relevant to your industry and to your location and lets you see the competition level for each search term. It also included the latest Google Trends. 

The first step is to create an account on GSC and add your website to it.

You will be given a code to verify your ownership. This code needs to be added to your site html. Once done, you should be able to monitor your website traffic for a certain amount of time. 

Let’s now skip to the good part.. There will be an option for you to see the keywords your page currently ranks for. By default, Search Console will show phrases that have received the most audience or clicks. Hence, your list of keywords should circle around the words that you will see on your Search Console.

IMforSMB Bulk Keyword Generator (Trades Only)

This is a local SEO keyword tool that automatically generates local keyword lists by industry. You will only need to select a business type and city, and the tool will automatically generate all local keywords for your business type, based on your input, that potential customers might use to search and find you. 

And here are your keywords: 

IMforSMB Bulk Keyword Generator knows the most popular keyword for your business, hence, very ideal to use when doing keyword research.

Ubersuggest (shows only 20 for FREE version)

This is a super powerful SEO tool owned by Neil Patel that will let you see the keywords' monthly search volume, CPC & competitive analysis. This tool offers a very wide and decent database of keywords that is very much useful for your site. It gives keyword ideas and suggestions that are very reliable and it will help you identify which ones will work for your site.

You just need to enter your keyword here: 

And the keyword phrases will follow here, with more details about the Volume and CPC of each suggestions:

There is also an option for your to download these results on csv. 

WordStream Free Keyword Tool

This is one awesome alternative to Google's Keyword Planner. The tool gives you a list of relevant keywords related to what you have searched. 

Also, it has a cool feature where it gives additional information like the estimated CPS and competition level for each search term and also gives ideal keyword results tailored to your industry and country.

And more importantly, you can have the results emailed to you. 

Bruce Clay Free Research Tool

KSP Keyword Research Tool is, no doubt, one of the best and most useful tools when it comes to doing a keyword search. It is very easy to navigate, you just need to input your keyword, just like the other free tools in our list:

And in an instant, here are the results: 

Free Keyword Tool

Keyword Tool's keyword suggestions will be generated based on a Google domain and language that you inputted upon searching. It is one of the most widely used and best defined as an alternative To Google Keyword Planner. 

As easy as that, you will have a list of the most relevant key phrases you can use for your business: 

AnswerThePublic

From a quick search, Answer the Public produces useful phrases and questions people are asking around the keyword you want to use. This keyword generator will automatically generate instant, raw search insights, direct from how your customers think and search. 

And you will immediately see a very long list of long-tail key phrases to choose from: 

By exploring the web and choosing the most fitting objective keywords with the help of these free Keyword Research Tools, you set out the freedom to rank well in search engines.  Appearing on the first page of Google SERP directs people to your site, and thus, permits you to promote your business and services effectively. 

As a beginner in this aspect of the internet, these tools help you and the audience know more about your business. What are you selling? What services do you offer? For a site owner and a business owner like you, it is important to identify the right terms or real keywords that customers should use so they would be able to find your website. And Keyword Research can help you with it and assist you even more in understanding your business. 

It is just the starting point for any digital marketing strategy, and it is an ongoing process. You should regularly check if the keywords you had the first day are still working for your website, check if they are still high-volume keywords, and some rank tracking might help as well. And yes, after extensive keyword research, some deep dive on the CPCs or a keyword's monthly search volume, it is now time to start formulating your content ideas and create your site pages that are focused on those keywords. Combined with other SEO and content strategy on your blog posts or social shares, there is no doubt that you'll be on the first page of Google if you did your Keyword Research the right way and with the right tool.