Canva is a graphic design tool that is really helpful in making postcards, invitations, business cards, logos, Instagram posts, and online announcements for personal or professional use. The tool is free and it has a wide array of features that allows users without extensive photo editing knowledge or experience to edit graphics/images easily. For additional features, Canva offers a paid version for $12.99/month.
Using effective graphics undeniably plays a big role in how your product or service is perceived - it introduces you and your brand to potential customers.
The more people that see your brand in different places where they are spending their leisure time online - Facebook, Pinterest, Instagram, or any other social media platform - the higher probability that they will recognize it the next time they’re looking to buy something related to what you are selling. So social media graphics should make an impact.
Using an eye-catching image will improve your social media presence and help users to recognize your brand.
And the most efficient tool to use for this? Canva.
Canva has a simple drag and drop interface, which makes customizing thousands of templates simple, fast, and easy. Here are some benefits for using Canva:
Just head over to
canva.com and click the Sign Up Button. Simple as that! No download or credit card needed!
You can design pretty much anything in Canva. The Canva library contains many design elements such as icons, photos, and templates - the combinations are endless! You can easily create custom templates, images, infographics and other visual content including:
The great thing about Canva is that anyone can be a graphic designer, even without experience! Getting started is quick and easy.
You can explore and start using Canva templates in a few ways:
The top menu has several tabs:
On the right are the links to Home, Recent Designs, Shared with You, Invite Members and more.
Note: Some features are available only for paid accounts.
Go to Templates then select a blank template.
This is where you design your graphics. This is called the Editor. The Side Panel is where you can find all the things you can click or add to your page.
Click on a Template, then start customizing it. The templates that have a little crown graphic on them are not FREE.
Note: If you select a template that has an image with a Canva watermark on it, you an remove it and upload your own image.
Click on a text object, and the tool bar will appear at the top. Here you can modify styles, alignment, add effects and position objects. Type in your own text, change font size, color, alignment and spacing. Here are the options on the text tool bar:
Fonts - You can search by category or style. You can select ‘serif’ or ‘script’.
Color - To change color, select an object, then the colored square above. Change to any color you want using the spectrum tool. If you are after a specific color, you can paste a Hex code.
Position Button – Layer and align objects on your page.
Replace Image – Just drag and drop over another.
Undo Action – Just click the undo button if you make a mistake or you want to revert to the previous step.
Animate – Click the Animate in the top tool bar, then select animate style.
Next, let's change the background color. Click on the brown background color and then click on the color block at the top. Here you will see that Canva created a color scheme based on the selected image. (See
Created from logo section)
In this tutorial we are going to make some the following quick graphics:
Now we have changed the template (which had a paid image associated with it) and made it our own, for free. You got this!
And voila! You have a Facebook post which you can download or publish straight to your Facebook Page by connecting Canva with your social media accounts.
Typical images for a websites have the following dimensions:
Banner / Header Image
1920px X 630px or 1920px X 1200px (width is more important than height)
Social Media Share Image:
1200px X 630px
Other Website Images:
450px X 450px
600px X 800px
800px X 600px
In a similar way, you can create different size images for your website. Just remember to download them as JPGs.
As you can see, Canva is a great tool to create great graphics without having experience in the graphic design field. While graphic designers still play a great role in designing professional logos, brochures and other marketing materials, Canva can be a great free tool for creating social media graphics for a startup with limited budget. The official Canva site offers many useful tutorials.
If you still need help creating graphics, building websites and getting found online let us know!
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Situated in Clover, SC we serve local businesses in surrounding areas and the entire United States. Our services include responsive web design, search engine optimization (SEO), and content writing.
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