Your Business Information
Gather important information that will be used as content while building your website.
To get started, use a Google or Word document to compile the following information about your business to be used throughout your website. You can download a sample here.
Business Information
- Business Name
- Business Type (Google Business Category)
- Date the Business was Opened
- Phone number
- Email Address
- Social Media Accounts & Links
- Business HoursScheduling software use & Link
- Payments Accepted - Cash, Visa, MasterCard, American Express, Discover, Debit Card, Check, Diners Club, Apple Pay, Samsung Pay, Google Pay, etc...
Business Description
This information is important because it will be used to create the content you'll need throughout your website including on your homepage and other website pages such as services. This content should be descriptive and compelling because it will be what you use to tell your customers the story of your business, about what you do and why they should make a purchase with you.
List Business Services & Products
List your services and write a couple of paragraphs for each service or product you offer.
About Us
Write a couple paragraphs to include your mission, your story and background.
Customer Testimonials
Prepare three or more customer testimonials. Make sure you edit for any spelling or grammar as well as format testimonials to be a similar length if possible!
*Note: If you don't have any testimonials, ask some of your clients to write some.
FAQ
Provide a list of frequently asked questions and their answers to address common customer inquiries. This section helps clarify your offerings, policies, or processes, enhancing customer trust and reducing support questions.
Keyword list
Add important keywords about your business in this content - learn more about keywords here. You'll also use this information to input on the backend of your website in the content folder under 'Business Info' for search engines to crawl.
Call to action
Write down what is most important for you business: Book a call / meeting, Sign up for a newsletter, Ask for a quote, Download a PDF, Buy an item in Ecommerce store.
