Site SEO Settings

Setting up SEO

Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in a search engine's un-paid search results. Sometimes this is called "natural" or "organic" traffic. The better your site's SEO, the more likely it is to rank well in search results.

Improve your site’s visibility to search engines and boost organic traffic by filling in the site’s SEO fields. This makes it easier for search engines to know what your sites are about so they can be displayed higher on search result pages (SERPs).

One of the most important things to do before publishing your website is Keyword Research.  Here is an article on Free keyword Research Tools.

To edit your overall site's SEO:

In the side panel, click Settings, and then click SEO. You have the following options:

• Site Title. This is displayed by search engines in their preview of your site. It is important for both SEO and social sharing. Try to limit this to 55 characters.
• Site Description. Give an overview of the content and information the site provides. Search engines uses this to display as a description for the site. Try to limit to 155 characters.
  Note It is best practice for each page of your site to have a unique title and description. For this reason, we recommend entering your page title and description individually in the Page Settings menu.
• Site Keywords. These are terms related to your site (for example, pizza delivery, for a pizza shop). Separate keywords with a comma.
  Note: Search engines no longer use keywords to impact website ratings. All keyword usage should be considered optional.
• Social Networks Image (Open Graph) This image will be displayed on Facebook, LinkedIn, and other social networks when people share your site on those platforms. 

Learn more here.

Site description

The site description may be used by search engines when they display the content of your site on their results page. So, while this field is not important for search engine rankings, it is very important for compelling users to click through to the site.

This description is your opportunity to advertise site content to people and let them know exactly whether your page contains the information they are looking for. Create a concise and compelling description that people will want to click on.

This field can be connected to the Content Library via Connected Data. For more information, see Connected Data.

Site keywords

Major search engines do not use keywords to determine your site's ranking. In fact, on Bing.com, your site can be penalized for having overly "spammy" keywords. However, some smaller free directories and search engines may still use them to help categorize sites. All keyword usage should be considered optional.

Social media image

Create an image for each page. Recommended size: 1200 x 630px