Pop ups & Personalization

What is website personalization?

Website personalization is the process of creating an exclusive, one-on-one, customized experience for visitors to a website. Based on time of day, location, number of visits to the site, past purchases and more, it can help you tailor the experience for each individual user visiting your site and drive them to certain actions - including popups.

The website builder has a Popups section that allows you to add new popups to your site. Popups are a type of small window that appears in a web page. Popups can be set up to appear when clicked as a link or automatically as an action from a personalization rule. Use popups to grab user's attention or provide information without having to change pages.


How to add popups to your website template

To add popups:

  1. In the left panel, click Pages, and then click the Popups tab.
  2. Click + New Popup.
  3. Select a popup type. The popup type pre-populates the popup with widgets.
  4. Type a name for your popup, and click + Add Popup.


Activate Popups

Unlike a page generated in the navigation automatically, a popup can only be triggered by being clicked as a link or by using a site personalization rule.


Link to a Popup

There are several widgets that allow you to link to a popup, such as Photo Gallery image links, text, and buttons.

To link to a popup:

  1. Right-click the widget that you want to link to the popup from, then select Edit content. Alternatively, if you are linking from text, highlight the desired text and click the link icon in the text editing menu.
  2. Click Popup, then select which popup you want to link to from the dropdown menu.


Use Personalization Rules to Condition a Popup

You can create a popup using site personalization or set personalization rules for an existing popup. Personalization rules can include what triggers the popup to appear, how quickly the popup appears on the screen, and more.


To learn how to create personalization rules, see Personalization Rules.


Note:

  • Popup triggers only occur once per session. A session is any activity on the site and remains active until at least 30-60 minutes have passed.
  • To see your personalization rule in action, try 1) clearing your cookies and cache, 2) using another browser, or 3) waiting until the time has expired.


Edit Popups

A popup is very similar to a page. You can add new rows, columns and insert any widget into a popup. To adjust the size of the popup, drag the bottom right corner.


Popup Settings

To edit the settings for a popup:

  1. In the left panel, click Pages, and then click the Popups tab.
  2. Click the settings () icon for specific popup. You have the following options:
  • Rename. Rename the popup in the editor.
  • Note:
  • This does not change the page URL.
  • Duplicate. Creates an exact copy of the popup.
  • Delete. Deletes the popup. This action is irreversible unless you have a backup.


Website personalization ideas

Below are a few interesting ways you might consider applying website personalization / popups on the site you're building.


Website Personalization Idea #1

When a visitor comes to a website for the first time, show a popup asking which services or products are needed while also collecting their email information.


Website Personalization Idea #2

If the visitor reaches your website for the second time, display a popup with a newsletter signup, which allows customers to stay up-to-date on the business's latest initiatives and promos.


Website Personalization Idea #3

If the visitor reaches the site from a nearby location, display a sales coupon. This is especially useful for local businesses that are tied to a given geographic area (e.g., restaurants, yoga studios, salons, etc.).


Website Personalization Idea #4

If the visitor reaches your website within a certain timeframe, display a popup that highlights any important information about the business customers may need. For example, if the business that owns the site is moving to a new physical location, this is exactly the type of information that is quick and easy to communicate with website personalization.



Continue Learning

Learn more about what personalization is here and read more about the personalization rules on the website builder here.

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  • First we do a thorough keyword and competition research.
  • Then, we build your website  consistent with the keywords and the target audience we discovered.
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